Chris has a 20-year proven track record in leading brand innovation agencies, collaborating with senior multidisciplinary teams in planning, executing and evaluating brand innovation, design, UX/UI, e-commerce & digital transformation solutions.
His market experience covers the UK and S.E. Asia, with 13 years’ experience in Vietnam. His industry experience includes Education, Health & Personal Care, Real Estate & Retail, FMCG, Dairy, Beer, and Financial Services.